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It’s amazing how many business owners make each of the mistakes listed above. Making those mistakes could cost a company thousands of dollars initially, and take away from tens of thousands of potential dollars they should be making monthly from their website.
 1. Build their site without NEW customers in mind
Many business websites provide information to visitors only from the site owners' perspective. Websites should ALWAYS answer visitor questions. Visitor questions need to have the highest priority in your design decisions. Also when building a website, keep in mind that a business website is NOT for your employees, but rather potential customers. Customers want to know what you do, what your phone number is, where you’re located and general information about the company. It’s amazing how many sites have no address or phone number on the contact page. Remember to build your site for new customers that have not visited your business yet.
2. Focus on making it too pretty and flashy
Every business site visitor comes to a business site the first time, for only one reason; business information! Information to answer an important question. Information about how to solve a problem. Information about where to find good links to even more information! It's always about finding the right information. If your website provides the best business answers, they will probably come back for more information. Visitors almost never come to admire your beautiful website! Unless you're in the arts and entertainment business, entertaining your website visitors with elaborate graphics and animated features may even be offensive. Your beautiful graphics can get in the way of all the important information that your visitor is looking for. Very few good businesses thrive on hype and dazzle.
3. Never make any money off their website
Traffic = Revenue, period! Without a single visitor you are not going to make a single dollar from your website, sorry, no other way around it. After you go through our free preliminary training and consultation, you will know exactly what you need, to make your business successful online. You will learn which keywords your site needs to focus on, what needs to be done in order to get traffic to your website, and how to turn the visitors into dollar signs!
4. Poor or No navigational features
A common visitor's complaint is about how poorly one can navigate around a website. How do we find more information from here? Visitors will quickly leave a website when they can't the find the business information that they came for. If your website's main menu does not provide good links to all your information pages, you need to provide a good Site Map. Usability is the key to every successful business web site. Good page titles help visitors and search engines to decide where to visit next.
5. Hiring the wrong web design company
To make good website design decisions, you need to research good information. Terminology can be confusing to anyone not familiar with a specific industry. We encourage every website shopper to familiarize themselves with the terminology used to describe website design, optimizing and publishing before you hire anyone. Understanding an industry's terminology is always necessary, to make informed buying decisions. Sadly, it appears that some website design firms intentionally use technical website terminology to impress, rather than inform their customers. Good business websites provide good business information.
Also, don't be afraid to ask questions. Many of our customers come from being dissastified with their current web designer. Common complaints are:
They haven't touched our site in months!
They didn't explain anything... left us in the dark.
We can't get them to return our phone calls. |
